Visual-centric practicing between visual art and design, based in Bergen, Norway.

Art Work︎︎︎

The starting point tends to be investigatory, and the main engine is to collect and connect.

The process is negotiating between the intentional and the generative output, in physical and digital material alike. This often results in handmade and digital collage, three dimensional collage and spacial assemblages, analogue photography and photogrammetry landscape.

While exercising states of representation, the intentions are essentially poetic.

Design Work︎︎︎

Caring about concept since 2011. A fan of flexible systems, crafty grids, tangible designs, a good word, content architecture and form that follows function. Via branding, print design (is not dead), UI/UX, motion, advertising and digital products.


up without an insistent casting away
“up without an insistent casting away” is a book of poems by Alwynne Pritchard published by KMD Bergen. It consists of verbal instructions, or poetic invitations, to create site-specific sound performances and was published to celebrate, and in the event of, the opening of KMD academy’s new building, designed by Snøhetta.

The result is a curious little book
that is as much a collectable
as it is a provocateur.

Alwynne Pritchard is a British artist, composer,
performer and curator based in Bergen, Norway.

Poem book

1 edition
the faculty of Fine Art, Music and Design
at the University of Bergen, Norway (KMD).

Printed: M2, Portugal
Edition of 350

76 pages